Communications
In a world where threats to a corporate reputation, product or brand can come from just about anywhere, it is more important than ever to be proactive in protecting your corporate reputation. Proactively communicating your messages, news and platforms across traditional and social channels is imperative to ensuring that your brand is shaped, your voice is heard and your message resonates with desired audiences.
- Messaging and positioning
- Competitive analysis
- Reputation management
- Crisis communications
- Thought leadership platforms
- Internal communications
- Launches: corporate, product
- Media training
- Media relations
- Press releases
- Social media
- Speaking engagements
- Web analytics and SEO
- Traditional and social media monitoring
Content
We live in a content-driven world in a 24-hour news cycle. Anyone can write a blog or post a comment regardless of their knowledge, which is why journalists, customers, prospects and investors place a higher value on meaningful content. Bylines, white papers, executive blogs, infographics and surveys show a company’s thought leadership. Engaging with desired audiences is essential, and requires a constant commitment to original content.
- Blogs
- Bylines
- White papers
- Surveys: qualitative, quantitative
- Website content
- Sales and marketing collateral
- Print and e-Newsletters
- Scripts
- Speeches
- Presentations
- Print and eBooks
Creative
Competition continues to mount in every industry and many businesses struggle to find new ways to stand out from the crowd. Creativity is paramount: showcasing your brand and product in unique ways can make all the difference. Smartly designed collateral, interactive content and digitally-driven campaigns should all be part of the core strategy.
- Brand creation, refresh
- Visual branding
- Website design, engagement strategies
- Sales and marketing collateral
- Print and e-Newsletters
- Conference and trade show design
- Media planning, buying
- Advertisement creation
- Production: podcasts, videos, webinars
- Graphic design
- Print and eBooks